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MIA GEMMA JEWELRY BOUTIQUE . WASHINGTON D.C.
Retail Design, Visual Merchandising, Store Design and Conceptual Design Development
Please scroll down to see additional images and info Click on image above to see our article VMSD online
Affiliate Member / American Institute of Architecture (AIA) Member / National Retail Federation (NRF)
The above storefront is located in Penn's Landing within Washington DC's historical revitalization area. This intimate location takes on a very traditional exterior and is contrasted with a minimalist approach to the interior design.
Shown above is an interior and exterior plan of Mia Gemma's space. The space was challenging due to the unusual alcove window areas and the ability to fixture them without confining the shopper.
HD created floating wall mounted cases. These wall fixtures were complimented by the balance of fixtures designed in an oval design language. A gallery style merchandise standard was set to communicate a sophisticated and elegant feel to the boutique.
Trademark triple gem-like squares were designed into the front of all fixtures. They were also back-lit as well as a green gel panel designed into the bottom of each wall mounted case. As daylight disappeared from the exterior windows these back-lit gels emit a mystical light, further enhancing the interior space. This lighting approach also opened up very small alcove window areas, making the space more welcoming.
Pale green 68" Murano Crystal Bohemian Chandelier suspends on center to the total space and provides ambience to the entryway.
As mentioned above this interior space was handled with an element of minimalism. Two key colors Aubergine Red and Pale Green were applied to walls as well as fixtures.
The central feature wall and custom designed oval case are on center to the entrance way. Flanked on right and left corners are two round vitrine tables encasing jewelry collections and classified by artist. At the bottom of the oval case are three gem-like back-lit gels which also appear on wall mounted cases. All fixtures, walls and tables were custom designed by Hybridia Design.
Shown above is one of two window alcoves that also serve as part of the boutiques shopping space. HD focused on creating as much openness as possible. We also reduced much of the visual noise imposed by fire sprinklers, heating ducts and other electrical components, all enclosed within ceiling and wall areas.
To the right is one of two Curator Tables also custom designed by HD. These tables provide a seating area where a shopper can place their selections, pull down a suspended pulley driven mirror and enjoy what is most important . . . the customer experience.
Swarovski Crystal Wall Sconces sit above each Curator Table along with a digital frame. These frames scroll through an array of jewelry artists and their most recent creations.
As one enters the walkway towards an inset entrance, both sides mirror one another. Wall mount cases were intentionally designed to deliver the perception of more floor space. By using lighting and clip corner details we were able to accomplish our open space objective.
Just to the left of the fixture is an 8' aubergine colored curtain. This curtain frames the register area and softens our minimalists efforts. Introducing the velvet texture enhanced visual tension.
Above, four images are of the former retail interior space and location for Mia Gemma. This store was located in Alexandria, VA. and had used standard cases to present product.
Mia Gemma also had products other than jewelry, which required more than show cases. This is a before series of images at old location designed by client themselves. Hence, the images above this set of four are Hybridia Design's design solution, transitioning Mia Gemma into a totally new and appropriately sophisticated environment.
